Looking back on 2009, Welding 21st Century Network hosted the “First Welding Industry Vendor Forum” during the Tianjin Welding Expo. This is also an activity of welding the 21st century network with the idea of ​​doing more practical things for everyone. Although it is the first session, there are still quite a lot of participants, most of whom are our old customers and old friends. For their support, we are deeply gratified and grateful to the 21st Century Network. Everyone is very busy, can get together, talk about their career history, experience, and feel a lot. This year, when I was hosting the China Welding Expo, I continued to continue the enthusiasm of everyone. I once again invited some of the sellers who have ideas and common wishes in the industry to gather in Nanjing. This time, in addition to old friends, there are some new faces. . Compared with the first session, the forum site is more formal and larger, and the content of the discussion is closer to reality and makes people think deeply. The author observed that in addition to the invited sellers and friends, some manufacturers also actively participated and gave high attention, which is worthy of reflection from industry vendors. The “Welding Industry Vendor Forum” aims to provide a platform and opportunity for exchanges, gather the wisdom of everyone, and contribute ideas and problems for the development of the industry; aim to integrate industry resources and seek more for enterprises. Cooperation provides opportunities to tap more market potential; aims to enable manufacturers and industry professionals to understand the sellers in a deeper and more realistic way... The topics discussed in this forum can be basically divided into: (1) the relationship between manufacturers and sellers and There are problems; (2) to discuss its future development from the brand's own brand building, business strategy, service concept, etc.; (3) What should be done under the impact of the hardware industry in the welding industry; (4) Alliance of sellers; and many more. In the current welding industry, a considerable number of sellers start with individuals or with relatives and friends. Relatively speaking, the starting point is relatively low, small stores operate and self-sufficiency; and some cultures have been influenced by their own ideas and keep up with the times. Agents in the footsteps are basically seeking more and better development opportunities. They hope to be bigger and stronger, and no one will volunteer to be a vulnerable group. The concept of “vulnerable groups” exists in various industries, not just the welding industry, but “vulnerable groups” is only a relative concept. Some sellers feel that they are not strong enough. They are chosen by the manufacturers and feel that they are in a weak position. However, some of the better sellers can choose better manufacturers. This is the market rule and the law of survival. . The reasons for the sellers who claim to be in a weak position are mainly reflected in the following points: the brand is not its own, it is for the manufacturers to do "marriage"; not every seller can get the brand product agency rights; get the brand agency rights Whether the seller can receive "fair" treatment, etc., is an objective problem in reality itself. Therefore, the title of "vulnerable group" is mainly due to the change of self-cognition and ideas. Manufacturers and sellers have always been sensitive and concerned topics. Some people visually regard the two sides as a husband-and-wife relationship, and share the same with honor and disgrace. Some people compare the manufacturers to the relationship between fish and water, and no one can do without it; It is not important. How to maintain long-term and stable cooperative relations and common progress is the most important. This forum can be concerned by so many manufacturers, it is a good thing, indicating that these manufacturers are concerned about the development of sellers, willing to hear everyone's voice, and thus further understand themselves, so that each other can develop more harmoniously; The second is the importance of the seller to the manufacturer. The purpose of the product produced by the manufacturer is to sell it to the customer. Now the industry generally replaces the original direct sales model with the agent model, and the seller plays the terminal link of the product sales of the manufacturer. The third important role is that manufacturers want to use this platform to understand and find suitable sellers, and to seek sellers with certain ideas and development potential. This is also a point we learned through the visits of some manufacturers, especially When manufacturers develop new regional agents, they are more concerned with their ideas and some internal things. With the continuous application of modern scientific and technological means, many enterprises have developed rapidly. Some manufacturers and sellers involved in network marketing in the industry have tasted the sweetness and their ideas are slowly changing. Then the traditional marketing model in the industry has been affected. Shock, more obvious is the exhibition marketing, factory direct sales and other models, in the case that its product structure and performance differentiation is not obvious enough, its manpower, material resources, financial resources, a large amount of investment after the return value is getting lower and lower. Internet publicity, this is also a topic that everyone talks about and should be attributed to the business strategy of enterprise development. The Internet focuses on resource sharing, and at a very low cost, it can be very convenient and can get a lot of valuable information without leaving home. However, online publicity is not the only one that can get the maximum return with simple investment. This requires everyone to look at the problem with the mentality. If we want to use the network to promote the development of the enterprise, we must pay the manpower in addition to the investment of funds. Take the initiative to use network resources to seek opportunities; Second, the perception of the effect of returns, the effect of online publicity is not immediate, but also requires a process from outside recognition, brand building is a construction process that requires a long-term system. Third, some sellers still have the idea in the propaganda: the manufacturer is already doing propaganda, the seller is not necessary, the customer has regional limitations, etc., this idea still stems from not having to put their own Position is correct, think that you are just a link between the manufacturer and the consumer, tie yourself in the middle, can not get rid of it, it is difficult to be strong. In order to be free, we must change our mindset. Although the seller is a product of a sales manufacturer, the seller is also an independent legal entity and has its own corporate culture. Therefore, it is more about promoting its own corporate image and corporate brand, if the customer It is recognized by your company, and the products you sell are not the most important. What should be done when the welding industry is affected by the hardware industry? The key lies in how to treat this problem. There are challenges and opportunities. The hardware industry has something to learn from the welding industry. For example, in the low tide, how does the hardware industry break through the predicament? How the hardware vendors are united to seek common development, etc. These are the welding industry needs to learn, but also need everyone to pay attention to and discuss; the welding sellers alliance is advocated and some people object, because this model has certain difficulty after all. Therefore, we need to go through more detailed and thoughtful exploration. The dripping water does not become a sea, and the single wood is difficult to become a forest. Personal wisdom and strength are limited, and the wisdom and strength of the masses are infinite, so integrating resources is particularly important. It is better for a single person to unite and play their own advantages. For example, the e-commerce that we talked about, this project is also one of the things we are doing in the 21st Century Network, which is to make full use of modern technology to gather the strength and wisdom of everyone, complement each other, help each other, and promote the welding industry. development of. "Welding Industry Distributors Forum" is to let a group of people with different wisdom and ideas get together and collide with each other. Everyone can take their essence, absorb nutrition, find a suitable method, break through the predicament, and thus enhance the seller's industry. Status and influence; at the same time, I hope that such a forum can inject new strength into the development of the industry and play a role in fueling the situation. The real role of the "Forum" should be in the actions after everyone goes back. I hope that the "China Welding Industry Distributors Forum" can carry more advanced ideas and wisdom, bringing some new thinking and hope to our industry.